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| About Us
Roy is the most experienced certified bike fitter in eastern Massachusetts using the Retul 3D Motion Capture System. Roy is also a member of the Serotta International Cycling Institute, with advanced certification in Bicycle Fit, Triathlon Fit, Shoe and Pedal Interface, and Advanced Fit Issues. He is a graduate of Columbia University in New York. Products Grace Bicycles focuses primarily on road, triathlon, and cyclocross cycling disciplines. Our specialty is determining proper rider position by performing a thorough fitting, then working with select North American framebuilders to execute a bike whose frame geometry ensures not only proper fit but also optimal handling, drivetrain performance, and comfort based on the rider's preferences. The builders we partner with and represent are Parlee Cycles, based in Peabody, MA, makers of the highest quality carbon fiber frames in the world, Moots Cycles out of Steamboat Springs, CO, builders of world-renowned titanium road, cross, touring, and mountain bikes, and Independent Fabrication of Newmarket, NH, builders of some of the very best titanium and steel frames available with the sweetest custom paint jobs you can imagine. Finally, we partner with Honey Bicycles in Watertown, MA and Waterford Precision Cycles of Waterford, WI, whose experience, heritage, and passion working with steel allows them to build the highest quality lugged and welded frames. | ||||||||
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Founder Roy Cervantes has worked in the Boston area bicycle industry for twenty-nine years. He has worked as store manager and service mechanic for top stores in Boston and the suburbs. For four years, he worked to execute bicycle fit and performance design for Seven Cycles, one of the world's largest custom framebuilders, based in Watertown, MA. As a retailer, a bicycle fitter, and devoted husband and father of three, Roy brings an experienced, balanced approach to listening, recommending, and executing solutions for cyclists and their families.